Dabney J. Weathersby
Go-To-Market Strategy and Insights Leader with over 10 years of experience architecting insight-driven strategy for enterprise organizations during moments of growth and scale. I have influenced $1.7M+ in net-new ARR, designed strategy for executive leaders at Fortune 500 companies, and managed a $15M portfolio across 100 enterprise accounts.I serve as a strategic thought partner to executives, translating complex data into priorities that drive revenue growth, retention, and durable scale.
Strategic Work & Impact
A collection showcasing how my tailored, insight-driven strategy supports leadership teams during critical moments and decisions.
Expanding the Talent Market Through Industry-Led Insight
Audience: Talent Strategy | Leadership Teams
Description: Designed an industry snapshot to identify total addressable talent, surface where talent exists, and guide engagement strategy.
Impact: Expanded the customer’s effective talent pool by 32%.
Aligning Product Strategy to Unlock Net-New Revenue
Audience: Enterprise B2B | Executive & Revenue Leadership
Description: Leveraged tailored data and insights to align customer needs with the right product solution and enable clear, confident recommendations.
Impact: Drove $120K+ in net-new ARR.
Enabling Sales Teams With Insight-Driven Storytelling
Audience: Revenue Enablement | Sales & GTM Teams
Built and scaled executive-ready sales enablement assets including industry perspectives, case studies, and sales narratives to help teams clearly communicate value and tailor recommendations.
Impact: Enabled faster deal progression and renewals by equipping teams with clear, executive-ready value narratives.
How I work with Decision-Makers
I partner with decision-making teams during moments that require clarity, alignment, and confident next steps. My approach is designed to support leaders as they navigate complexity, ensuring insights are not only understood, but used to move the business forward.
Start With the Decision: I begin by grounding the work in the decision leaders need to make and then work backward to determine which insights matter most and why.
Translate Data Into Executive Narrative: I transform complex data into clear, executive-ready narratives that help teams align quickly and act with confidence.
Balance Strategy With Practical Execution: I connect strategic direction to concrete next steps, ensuring insights lead to action rather than stalling at recommendation.
Architect Solutions in Partnership With Leadership: I architect insight-driven solutions alongside decision-making teams. The work focuses on shaping strategy, framing trade-offs, and ensuring recommendations are grounded in real business context and constraints.
Work With Me
I work with leadership teams navigating moments that require clarity, alignment, and confident decision-making. Engagements are tailored to the business context, the decision at hand, and the outcomes leaders need to achieve.
Who I Work With:- Executive leadership teams
- Revenue and GTM leaders
- Strategy, product, and growth teams
- Founders navigating scale or change
Engagements Include:
- Strategic advisory and thought partnership
- Insight-driven strategy and decision support
- GTM and growth strategy alignment
- Executive-ready narratives and recommendations
Click below to get in touch with me!